Lightweight volume-amplifying anti-frizz shampoo reinforces hair for long-lasting hold, while boosting shine without weigh down.


Provides internal structure and reinforcement for long lasting hold
Expands hair fiber for amplified volume
Controls frizz, and adds shine without weight

Sulfate-free multi-protecting shampoo gently cleanses color-treated hair to protect and maintain healthy hair color. Neutralizes water particles to protect color for lasting vibrancy and shine.  Creates an anti-deposit effect on hair fiber’s surface and provides UV filters to protect against harmful external aggressors.


New Système Capture Advanced technology to neutralize harmful water particles and nourish hair
New Chelators Complex containing Sodium Citrate, Yuzu & Lychee Extract
New Rice Bran Oil
Zinc Gluconate, Linseed Oil, Vitamin E and UV Filters

Rich multi-protecting shampoo gently cleanses dry, color-treated hair to protect and maintain healthy hair color. Neutralizes water particles to protect color for lasting vibrancy and shine.  Creates an anti-deposit effect on hair fiber’s surface and provides UV filters to protect against harmful external aggressors.


New Système Capture Advanced technology to neutralize harmful water particles and nourish hair
New Chelators Complex containing Sodium Citrate, Yuzu & Lychee Extract
New Rice Bran Oil
Zinc Gluconate, Linseed Oil, Vitamin E and UV Filters

Silicone free, hypoallergenic, cleanses and soothes the scalp to reduce itchiness, and gives hair a light, airy feel.


Calophyllum Oil: calms irritation with anti- inflammatory actions
Piroctone: anti bacterial active ingredient that soothes itching
Glycerin: moisturizes the scalp to relax it from external aggressions
Menthol: refreshes the scalp

New and improved Bain Prevention for normal to thinning hair. Now reformulated to be silicone free for lightweight finish. An energizing shampoo that improves micro-circulation, texturizes the fiber, and adds an immediate volume effect. Leaves the hair feeling soft and smooth. Try with our Intensive Scalp Treatment for optimal results. Silicone free, hypoallergenic, cleanses and soothes the scalp to reduce itchiness, and gives hair a light, airy feel.


Pro-Actif System: three tired shampooing agent with anti-bacterial, soothing, and a regulating properties that regenerates hair activity and increased hair metabolism

Gentle, yet effective aromatic shampoo with 96% natural origin* ingredients transforms into a luxurious lather, cleansing away all impurities. Responsibly sourced Samoan Coconut Oil and Moroccan Argan Oils nourish the hair fiber. Natural micelles cling to dirt and impurities, removing them efficiently to deliver a nude, uncoated touch.Must be used with Soin Fondamental for optimal results.*We consider ingredients to be of natural origin if they retain more than 50% of their molecular structure after being processed from a natural source.Samoan Coconut Oil for nutrition, suppleness, shine and strengthMoroccan Argan Oil for nutrition and shineSweet Orange Essential Oil for aromatic fragranceNo Sulfates, No Silicones, No ParabensRemaining 4% are preservatives and fragrance

A brass-reducing shampoo with blue & purple pigments for instant blonde illumination. Instantly neutralizes brassy & yellow undertones. Tone Level: From highlighted to grey hair. Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly. We recommend you to alternate with Bain Lumi̬re on a weekly or as a second shampoo for a deeper & hydrating cleanse.åÊ Continue with the Fondant Cicaflash or the Masque Ultra-Violet.Use Bain Ultra-Violet to get an instant & powerful shot of anti-brass neutralization. After reaching the desired tone, use Masque Ultra-Violet to maintain & protect your blonde on a weekly basis.

The Bain Force Architecte is our keratin shampoo designed for weakened and brittle hair. This specialized shampoo for damaged hair has a combination of Vita Ciment® and Sève de Résurrection to rebuild and restore hair, strengthening the hair fiber from within. This shampoo for damaged hair helps weakened and brittle hair rebuild and protects it from future damage.



COMPLEXE VITA-CIMENT®:
Pro-Keratin: protein which mimics the function of keratin and rebuilds the hair
Ceramides: recreates the intercellular cement, strengthening the hair fiber from the inside
Resurrection Sap: well-known for its regenerating power

Densifying, high-performance daily shampoo gently cleanses and purifies the scalp while instantly densifying the hair fiber. Scalp feels lighter, hair looks thicker, denser and feels healthier.Biotin for improving the quality of the scalp's environmentTexturizing Polymers for instant densifying action on the hair fiber

A gentle but thorough cleanser leaves hair with more substance, resilience and strength for hair lacking density or for thinning hair.Power Renewal Complex + Ceramide technology to restore and strengthen the hair fiberHyaluronic Acid for hydration and resilience to plump the hairGluco-Peptide for restoration of a smooth, uniform surface to the hair cuticle to increase shine and resiliencyCeramide for strengthening the hair fiber while protecting against further hair stress

Smoothing shampoo gently cleanses hair while providing discipline and fluidity. Delivers optimal nourishment without weight to unruly or sensitized hair.Morpho-Keratine technology to restore flexibilty and discipline for perfect hair movement, taming frizz and protecting against humiditySurface Perfector for smooth, soft hair that's easy to detangleHigh Precision Care Agent for restoration with a natural, weightless effect

Gentle shampoo that cleanses, nourishes and purifies the hair, leaving it soft and shiny.Maize Oil delivering emollient and anti-oxidant active ingredients for ultimate shinePracaxi Oil for shine, nourishment and deep conditioning to the hairCamellia Oil helps smooth the hair fiber, resulting in incredible shineArgan Oil to restore strength to the hair and protects it from external aggressors

Gentle shampoo that cleanses the hair while providing optimal fiber nutrition for Dry, Sensitized Hair.Iris Rhizome Extract protects against oxidationDosage Gluco-Active 2, Glucose, Protein and Lipid blend internally replenishes dry hairDeep Conditioning Agent enhances nutrition of Irisome ComplexeLipid Agent boosts nutritive performance and evens out surface for optimized shine

The most concentrated shampoo ever created by K̩rastase cleanses scalp impurities while revitalizing the hair from scalp to ends. Delivers smoothness, shine, and softness while strengthening and regenerating the hair fiber.Abyssine for scalp regeneration that boosts the hair fiberVitamin A & E for anti-oxidant, color, and UV protectionTrio of Ceramides for strength and regeneration

Inspired by skincare, this gentle exfoliating treatment has been designed as a purifying and deep cleansing solution to detoxify the scalp and hair before the shampoo. Its unique combination of active ingredients stimulates microcirculation of the scalp, boosting the shampoo's efficacy for an immediate purifying effect and a lightweight end-result.Abyssine for scalp regeneration and detoxificationApricot Seed for gentle exfoliation

Bain Extentioniste is a hair strengthening shampoo and a hair strengthening treatment that boosts strong hair growth starting at the roots. Bain Extentioniste is a shampoo to help hair grow not only in length but in strength with Creatine, an amino acid that reinforces the internal structure of the hair fiber. Weak hair and breakage-prone strands are strengthened with this hair strengthening treatment. The internal structure of hair is rebuilt and sealed to provide greater protection throughout its growth. Growing hair out has never been easier with our shampoo for long hair growth, Bain Extentioniste. Creatine: an amino acid that penetrates deep to reinforce the internal structure of the hair fiber Ceramide: provide surface recovery, assuring beautiful hair fiber as they smooth and soften Taurine: an amino acid with a protective effect on the hair fiber to help ensure visibly

What it is:A restoring shampoo with caviar bond-enforcing technology.Key benefits:- Reduces breakage- Gently cleanses and strengthens damaged hair- Rebuilds and protects damaged hairCAVIAR Anti-Aging® Restructuring Bond Repair Shampoo gently yet effectively cleanses hair, removing product buildup, excess oil, and impurities while helping to reinforce the hair surface for a renewed feel and look. It is clinically proven to reduce hair breakage and split ends by more than 99 percent verse untreated hair, when used as a regimen with the Caviar Anti-Aging Restructuring Bond Repair Conditioner and 3-in-1 Sealing Serum.

What it is:A shampoo that protects, minimizes color fade, and replenishes moisture.Key benefits:- Preserves hair color, vibrancy, and shine- Replenishes lost moisture- Provides powerful color-fade protectionThis luxurious shampoo features dual capture complex to provide UV protection, minimize color fade for lasting coloring vibrancy, and replenishes lost moisture. All products in the Infinite Color Hold collection deliver a synergy of anti-aging benefits with powerful UV protection to help prevent wash-out, dry-out, and fade-out for healthy-looking hair.

What it is:A luxe shampoo infused with caviar that restores moisture to dry, dull hair.Key benefits:- Hydrates dry hair- Improves shine and softness- Improves texture and manageabilityCAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage.What it is formulated WITHOUT:- Parabens- Sulfates- Phthalates

The smoothing range is formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals, which helps preserve and protect the hair against damage or aging factors. It also contains the exclusive Climate Shield complex that effectively controls humidity to leave them silky and smoother.

This shampoo gently cleanses to visibly improves each strand structure.
FEATURES

Ideal for medium to thick hair
Tames frizz & protects against humidity
Improves shine & softness
Improves texture & manageability
Parabens-free
Phthalates-free
SLS/SLES-free
Suitable for color-treated hair

HOW TO USE

Apply to damp hair
Massage in the hair
Rinse thoroughly

CLINICALLY PROVEN TO PROVIDE OVER 80% LESS FRIZZ IN YOUR HAIR WITHIN THE COURSE OF 72 HOURS.*

*Based on a clinical study, with use of Shampoo, Conditioner & Blowout Butter
* Study source : [www.alternacaviarantiaging.com]

Anti hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage.This rich formula forms an unctuous foam removing dirt and excess of oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair-fall. Hair is prepared to be treated, nourished and fortified with a fuller look. 93,3% less breakage* 93,3% more resistant* 93,3% stronger hair* 49% increase of softness** Reduced hair-fall due to breakage by 93,3%* 65% more hydrated/nourished hair** 49% increase of softness** Bodifies and plumps the hair fiber when combined with Masque Reconstituant***

Anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fibre. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fibre for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look. 80,9% reduces hair-fall due to breakage* Hair is more resistant* Immediate hydration & softness** Bodifies and plumps the hair fibre when combined with Fondant Renforcateur*** *Reduction of broken hair mass versus classical shampoo after 1

Fine fragrance root and hair refreshing dry shampoo for all hair types. Instantly absorbs excess oil on scalp & hair. 24HR long lasting Neroli Oil scented fine fragrance. Fine powder spray for a lightweight touch with a clean feeling. Refresh hair and root at-home + on-the-go. Silicone free. Fresh scent. After cleanse, treat, and prime, apply to hair. Shake well. Hold can 10-12 inches from hair. Spray evenly onto dry hair, focusing on roots and scalp, brush through. On dry hair, spray product in sections 10-12 inches from the scalp. If white residue occurs, massage into the scalp.K-tip: After your hair is blown out, apply on clean hair to extend the blow dry and delay oil buildup. Vitamin E: Acts as deep moisturizer, reduces hair breakage and helps fight against oxidative aggressors.Rice Starch: Frequently used in dry shampoo because of

Smoothing & disciplining shampoo for unruly voluminous hair. Smoothing & disciplining shampoo for unruly hair prone to frizz. This nourishing shampoo offers volume control without weighing down hair. Frizz is controlled for 24h under 80% humidity. Nourished at the core, hair is deeply treated and prepared for the masque treatment. Makes hair softer. Gives hair a glossy shine. Improves hair manageability. Controls frizz throughout the day. Provides a light reflection. Prevents further damage. Shorea butter: We use the extracted oil from the Shorea robusta seed to provide hair with softness and a homogenous touch, as well as providing hair with resistance to breakage. AQUA / WATER • SODIUM LAURETH SULFATE • COCO-BETANE • LAURETH-5 CARBOXYLIC ACID • COCAMIDE MIPA • AMODIMETHICONE • SODIUM CHLORIDE • POLYQUATERNIUM-10 • PPG-5-CETETH-20 • SODIUM BENZOATE • BENZOPHENONE-4 • PEG-55 SODIUM HYDROXIDE • BENZYL SALICYLATE

A highly-nourishing and reparative shampoo.
N°4 Shampoo repairs and protects hair from everyday stresses — including damaged hair, split ends, and frizz — by re-linking broken bonds. Leaves hair easier to manage, shinier and healthier with each use. N°4 is color-safe and proven to reduce breakage and strengthen all types of hair. PH Balance: 6-6.5
Where: Concentrate on roots. When: Formulated for daily or every wash use.  For: All hair types, especially those needing clarifying or oil control.
Free of DEA, Aldehydes and Formaldehyde, PH Balanced, Vegan, Cruelty Free, Nut Free, Paraben Free, Phthalates Free

Pureology Hydrate Sheer Shampoo deeply hydrates fine dry, color-treated hair with key ingredients Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Lavendar, Bergamot, and Patchouli. This formula is silicone-free for lightweight hydration. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. BENEFITS: Thirst-quenching formula provides superior moisture, touchable softness

Pureology Hydrate Shampoo deeply hydrates normal to thick dry, color-treated hair with key ingredients Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Lavendar, Bergamot, and Patchouli. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. BENEFITS: Thirst-quenching formula provides superior moisture, touchable softness and extraordinary color protection ZeroSulfate, 100%

Pureology Strength Cure Shampoo fortifies and repairs damaged, color-treated hair with key ingredients Keravis and Astaxanthin and a signature aromatherapy blend of Raspberry, Peach, and Water Flowers. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. BENEFITS: Fortifying formula helps heal hair for the perfect balance of strength and velvety softness with

Pureology Strength Cure Blonde Shampoo tones and fortifies brassy, damaged and lightened hair with key ingredients Keravis, Astaxanthin, and Purple Orchid toning pigments and a signature aromatherapy blend of Pear, Rose, and Sandalwood. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. BENEFITS: Toning formula helps brighten, fight brass and fortify for

Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. BENEFITS: Body-boosting formula infuses hair with airy movement,

Pureology Smooth Perfection Shampoo smooths and restores manageability for frizzy, color-treated hair with key ingredients Camellia and Shea Butter and a signature aromatherapy blend of Cocoa, Marshmallow Accord, and Woody. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. BENEFITS: Smoothing formula provides lasting smoothness, frizz control and shields hair color from

Pureology Nanworks Gold Shampoo renews softness, manageability, and shine to dull, coarse, brittle, or very dry color-treated hair with key ingredients Keravis and Golden Marula Oil and a signature aromatherapy blend of Dewy Pear, Ylang Ylang, and Golden Amber. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. BENEFITS: Rich, transforming formula

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